Let me tell you the story of two businesses that are exactly the same-except for one simple difference.
Each company starts off with $100 in capital
One has a one-month sales cycle (i.e., people go from prospect to client in one month). The other company has a four-month sales cycle.
Not surprisingly, the slower business brings in less over time. But do you know how much less after one year?
It only brings in $800 in revenue, while the faster business sees sales skyrocket to $204,800.
That's 256 times less, just because it has a slower sales process!
With the slower sales cycle, the owner can reinvest his or her earnings just four times instead of 12 times.
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