DJ KHALED SUING COMPANY USING SON, ASAHD'S NAME

Iconic American producer, DJ Khaled as on Friday is going after Curtis Bordenave and his company, Business Consulting, claiming they've filed a trademark called "Asahd Couture," "Asahd," and "We The Best Lifestyle."
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According to TMZ, Khaled claims Bordenave and crew have made clothing featuring Asahd's name. He says this has caused confusion for customers and unfair profits for Curtis.

Khaled says he's got his own business in the works called Haddad Brands and says Bordenave has tried to stop him from using anything Asahd-related. 

DJ Khaled claims this isn't the first time Bordenave has tried to squat on celeb names ... he also tried to lock up "Cardi B," "Stormi Couture" and "Cynthia Bailey Eyewear."

He's suing Curtis Bordenave to stop using Asahd's name and fork over any profits he's made from using it.

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