Invitees to the traditional Silicon-valley event sees journalists, Wall Street analysts, and VIPs arrive at the Steve Jobs Theater on its campus in Cupertino, California, on Wednesday to drum up hype for its biggest product launch of the year.
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Pricing and availability! The Apple Watch Series 4 starts at $399, a cellular version will sell for $499, and the Series 3 will now cost $279. You can order it starting Friday, and it will become available on September 21. WatchOS 5, the newest version of the Apple Watch software, will be available on Monday
iPhone XS and XS Max also have wider stereo sound, so you won't necessarily want to wear headphones while watching movies or playing games.
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iPhone pricing - The iPhone XR comes in six finishes and three sizes (64 GB, 128 GB, 256 GB), and starts at $749, which is less expensive than last year's iPhone 8 Plus. It'll be available on October 19 and ship a week later, on October 26.
The iPhone XS will come in 64 GB, 256 GB, and 512 GB storage options, and start at $999. The iPhone XS Max starts at $1,099. You can preorder it this Friday, September 14, and it will start shipping the next Friday, September 21. The iPhone 7 is still available from $449 (!), and the iPhone 8 now starts at $599. iOS 12 will be available on Monday.
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