How to Make the News, A Public Relations Perspective

Everyone starts a public relations plan with the best intentions. When PR fails, maybe the process isn’t the problem.  Before hiring a PR firm or starting your own campaign, you must understand what is news.  No exceptions. Without this knowledge, you are wasting your time.  So here’s the secret:  there are only two ways to make news:

1) Create a story

http://www.forbes.com/sites/robertwynne/2016/01/04/how-to-make-the-news-a-public-relations-perspective/