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The arrival of La Voiture Noire had been teased on social media for weeks by Bugatti.Specs
The car boasts six exhaust pipes, an eight-litre, W16 engine and a top speed of 261 mph.
One has already been purchased but the identity of the new owner has not been disclosed, although there is speculation that it could be Ferdinand Piëch, the motoring industry tycoon whose family were founding shareholders in the Volkswagen and Porsche empire.
Mr Piëch, 81, a former chairman of Volkswagen, may have got a discount on the price tag as Bugatti is one of VW's luxury brands.
La Voiture Noire takes its design cues from one of Bugatti's classic models, the Type 57SC Atlantic.
Only four were made, between 1936 and 1938, and three survive.
One is owned by Ralph Lauren, the American fashion designer.
Other Geneva showstoppers included the latest £2 million McLaren and Aston Martin's revival of the Lagonda brand as an electric supercar.
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